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Monthly Archives: October 2006

Why Use UXE? (UXE Essentials Series)

Written on October 1, 2006 at 9:00 am, by

Consider the example of the Swatch watch [1]. By 1983, the Swiss watchmaking industry’s worldwide market share had dropped from 50% to 12%, largely due to competition from inexpensive quartz watches manufactured in Asia. Swatch saved the Swiss watchmaking industry  Continue Reading »