The Experience API (xAPI) specification, also known as the Tin Can API, will move from version 0.95 to 1.0 on April 26, 2013. Once this version is released, expect support from LMS and elearning tool vendors to extend beyond the  Continue Reading »

When considering a mobile marketing strategy, there are advantages and disadvantages to both mobile Web and mobile app. Review the pros and cons in this post to learn which is right for your clients or your brand. A full version  Continue Reading »

These pharma-sponsored apps for baby care are useful, but are they social enough? After completing in-depth interviews with about 50 creative and digital directors, brand managers, and mobile development executives during a study I did for Info-Tech Research Group, two  Continue Reading »

“Wow, this is some Minority Report level stuff” said one marketer who tried the Microsoft PixelSense table at Code Crew’s development center. I didn’t know it at the time, but in fact director Steven Spielberg acknowledged that the concept for  Continue Reading »

I was catching up with a creative director friend of mine yesterday in her favorite French bistro, when she paused to reflect on the last few years and said “I never would have imagined you’d be doing what you’re doing  Continue Reading »