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Spaced Learning & Gamification in Training

Chatting with Harvard’s B. Price Kerfoot at SPBT 2013. I recently attended the Society of Pharmaceutical and Biotech Trainers (SPBT) Annual Conference in Orlando, which featured many interesting presentations, including one by Dr. B. Price Kerfoot. Dr. Kerfoot led ground  Continue Reading »

The Experience (Tin Can) API: Turning 1.0 April 2013

The Experience API (xAPI) specification, also known as the Tin Can API, will move from version 0.95 to 1.0 on April 26, 2013. Once this version is released, expect support from LMS and elearning tool vendors to extend beyond the  Continue Reading »

Mobile Web vs. Mobile Apps

When considering a mobile marketing strategy, there are advantages and disadvantages to both mobile Web and mobile app. Review the pros and cons in this post to learn which is right for your clients or your brand. A full version  Continue Reading »

Branded Apps for Baby Care

These pharma-sponsored apps for baby care are useful, but are they social enough? After completing in-depth interviews with about 50 creative and digital directors, brand managers, and mobile development executives during a study I did for Info-Tech Research Group, two  Continue Reading »

Minority Report, PixelSense, & Marketing

“Wow, this is some Minority Report level stuff” said one marketer who tried the Microsoft PixelSense table at Code Crew’s development center. I didn’t know it at the time, but in fact director Steven Spielberg acknowledged that the concept for  Continue Reading »