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About: aaron

Recent Posts by aaron

Branded Apps for Baby Care

These pharma-sponsored apps for baby care are useful, but are they social enough? After completing in-depth interviews with about 50 creative and digital directors, brand managers, and mobile development executives during a study I did for Info-Tech Research Group, two  Continue Reading »

China for IT Outsourcing

I recently led an Info-Tech Research Group study that reviewed the key low-cost Asian destinations of China, India, and the Philippines for IT Outsourcing services like helpdesk and application/Web development and maintenance. The study included in-depth interviews with clients and  Continue Reading »

India for Outsourced IT Services

I recently led an Info-Tech Research Group study that reviewed the key low-cost Asian destinations of China, India, and the Philippines for IT Outsourcing services like helpdesk and application/Web development and maintenance. The study included in-depth interviews with clients and  Continue Reading »

How Is an iPod Similar to a Contact Center?

During a field study that included a major financial institution’s contact center, a senior manager grabbed my attention with this nugget: “every second is a full-time employee in our world” [1]. He went on to describe how, if the average-call  Continue Reading »

Philippines for IT Outsourcing

At the bottom of this post, there is an update for 2012, and a full version of the report on which this post is based is available as free download from this blog’s sponsor [1]. I recently led an Info-Tech  Continue Reading »

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