About: aaron
Recent Posts by aaron
Branded Apps for Baby Care
These pharma-sponsored apps for baby care are useful, but are they social enough? After completing in-depth interviews with about 50 creative and digital directors, brand managers, and mobile development executives during a study I did for Info-Tech Research Group, two Continue Reading »
Written on November 26, 2012 at 8:00 am
Categories: Branded Mobile Apps, Mobile Apps, Mobile Marketing, Pharma, Social Apps, Socialness, Usefulness
Tags: App Store, Apps, iPhone Apps, Mom Community, Mom Economy, Pharma, Social Apps, Social Networking
China for IT Outsourcing
I recently led an Info-Tech Research Group study that reviewed the key low-cost Asian destinations of China, India, and the Philippines for IT Outsourcing services like helpdesk and application/Web development and maintenance. The study included in-depth interviews with clients and Continue Reading »
Written on November 14, 2010 at 9:15 pm
Categories: Application Development, Business Process Outsourcing, China, IT Outsourcing, Offshoring, Outsourcing, Outsourcing Locator, Software Development Offshoring, Software Development Outsourcing
Tags: Application Development, Business Process Outsourcing, China, Help Desk, Locator, Offshoring, Outsourcing, Software Development
India for Outsourced IT Services
I recently led an Info-Tech Research Group study that reviewed the key low-cost Asian destinations of China, India, and the Philippines for IT Outsourcing services like helpdesk and application/Web development and maintenance. The study included in-depth interviews with clients and Continue Reading »
Written on August 4, 2010 at 10:37 am
Categories: Application Development, Business Process Outsourcing, Business Process Outsourcing Services, India, IT Outsourcing, Offshoring, Outsourcing, Outsourcing Locator, Software Development Offshoring, Software Development Outsourcing
Tags: Application Development, Business Process Outsourcing, Call Center, Contact Center, India, IT Outsourcing Services, Locator, Offshoring, Outsourcing, Software Development
How Is an iPod Similar to a Contact Center?
During a field study that included a major financial institution’s contact center, a senior manager grabbed my attention with this nugget: “every second is a full-time employee in our world” [1]. He went on to describe how, if the average-call Continue Reading »
Written on December 22, 2009 at 12:50 am
Categories: Application Development, Usefulness, User Experience, User Experience Engineering
Tags: Contact Center, Contact Centre, Usability Engineering, User Experience, User Experience Engineering, User-Centered Design, User-Friendly Agent Software
Philippines for IT Outsourcing
At the bottom of this post, there is an update for 2012, and a full version of the report on which this post is based is available as free download from this blog’s sponsor [1]. I recently led an Info-Tech Continue Reading »
Written on May 12, 2009 at 10:36 am
Categories: Application Development, Information Technology Outsourcing, IT Outsourcing, Offshoring, Outsourcing, Outsourcing Locator, Philippines, Software Development Offshoring, Software Development Outsourcing
Tags: Application Development, Business Process Outsourcing, Business Process Outsourcing Services, Call Center, Contact Center, Information Technology Outsourcing, Locator, Offshoring, Outsourcing, Philippines, Software Development
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