Conclusion
UXE methods offer a competitive advantage to any company that chooses to adopt them, with immediate tactical value and long-term strategic benefits. The opportunity costs of deferring UXE implementation only mount as customers seek richer user experiences. In today's networked, interconnected marketplace, consumers will shift their loyalties to the companies and brands that can provide them with the user experience that they value.
The only question remaining is, "Will it be you?"