What are the Levels of UX?
Our experience of a product can be divided into three primary levels [92]: visceral, behavioral, and sociocultural (elsewhere referred to as reflective [92] or symbolic [107]). The visceral level of experience is an immediate and instinctive reaction that is greatly influenced by the appearance of the product. The sleek lines of a classic automobile appeal to this level of experience. The behavioral level of experience develops through our interaction with a product and is greatly influenced by its usefulness and usability. A cup holder in an automobile need not be attractive because it is useful. If you drive your car along a winding road and can drink your beverage without spilling it on yourself, it is usable. This combination of usefulness and usability appeals to the behavioral level of experience. The sociocultural level of experience appeals to self-identity and personal symbolism and is influenced by cultural norms. Driving a mini-van says something different than driving a sports car. Most importantly it says something to the driver, it is an act of self-definition [36; 108].