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Tag Archives: Digital Marketing

Mobile Web vs. Mobile Apps

When considering a mobile marketing strategy, there are advantages and disadvantages to both mobile Web and mobile app. Review the pros and cons in this post to learn which is right for your clients or your brand. A full version  Continue Reading »

SEO Impresses Shareholders & Stakeholders

Shareholder interest in a Web property is always about the bottom line: will it generate revenue and increase profits. What about stakeholders? A recent study I led for Info-Tech Research Group, entitled Drive Web Traffic with SEO [1], shows that  Continue Reading »