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Category Archives: Mobile Apps

Mobile Web vs. Mobile Apps

Written on December 12, 2012 at 5:21 pm, by

When considering a mobile marketing strategy, there are advantages and disadvantages to both mobile Web and mobile app. Review the pros and cons in this post to learn which is right for your clients or your brand. A full version  Continue Reading »

Branded Apps for Baby Care

Written on November 26, 2012 at 8:00 am, by

These pharma-sponsored apps for baby care are useful, but are they social enough? After completing in-depth interviews with about 50 creative and digital directors, brand managers, and mobile development executives during a study I did for Info-Tech Research Group, two  Continue Reading »